Skincare Market Expands To Meet Consumers’ Needs

The global skincare market will be worth an estimated $145.8 billion by 2028, with a CAGR of 5.52%, according to Fortune Business Insights’ forecast. Some of the biggest players in beauty, including Coty, are seizing the opportunity to capture a greater share of the market. Sue Y. Nabi, chief executive officer, Coty, recently stated, “Our research & development efforts are focused on the fastest growing consumer needs and trends...giving us confidence that we can capture significant opportunities in the $150 billion global skincare market.”

Coty aims to develop new skincare products focusing on light protection, oxygen delivery and DNA repair—plus, formulas featuring retinol and bio-fermented blends. The company holds key patents extending for the next 5 to 10 years in these areas. Dr. Shimei Fan, Coty’s chief scientific officer, says, “Through ground-breaking scientific advances, Coty is helping protect consumers from skin afflictions resulting from pollution, our changing climate and aging.” Coty’s prestige skincare brands include Lancaster, Orveda, philosophy, Kylie Skin, and SKKN by Kim.

Procter & Gamble’s top-selling skincare line, Olay Regenerist, is focusing on delivering moisture with its latest collection “Hyaluronic + Peptide24.” Bright blue packaging with silver accents house the formulas that are infused with hyaluronic acid, niacinamide, and peptides. The serum is in a dropper bottle, while the lightweight gel cream and cooling eye cream are both housed in jars.

Skincare lines require a wide variety of packaging and dispensing solutions, and suppliers are offering plenty of new designs to meet rising demands. Bottles with airless pumps and dropper packs are popular choices for facial products, while refillable designs are ideal for eco-friendly solutions. The use of glass packaging is on the rise, as well as brush applicators for treatment products, such as masks, suppliers say.

Here’s a look at some of the latest skincare launches by beauty brands—with on-trend ingredients, unique points of view, sustainable packaging, and colorful designs to lure consumers. We also highlight some of the best packaging for skincare that suppliers are offering, including eco-friendly designs, to help get new skincare products to market.