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If you work in packaging design and have reached a certain standard, you should be getting recognition for your efforts. So why not enter the 2023 Pentawards?
Founded in 2007, this global competition recognises the best in packaging design. And it puts your work in front of a panel of 50 designers, spread across 17 countries and four continents and representing brands including Amazon, Estée Lauder, Microsoft, PepsiCo, LEGO, Nestle and Mars Food.
This year, that jury is more impressive than ever, with the addition of packaging experts from The Walt Disney Company, Netflix, PUMA, Pentagram, and Unilever. So 2023 is the perfect time to enter your work.
Why you should enter
Winning a Pentaward is a great achievement for any packaging design agency, brand or student. It can help boost your career or business, not to mention the chance to attend the Gala Ceremony and network with the leading lights in packaging design.
Even if you don't win, the Pentawards Excellence Score allows entrants to get feedback on every piece of work submitted to the competition. That means you'll get to know what the judges thought of their packaging – what they loved and the areas where they felt improvements could be made.
Best of all, you don't have to create anything bespoke: any packaging created and released to market anywhere in the world between 1 July 2021 and June 2023 is eligible for entry into the 2023 competition, as long as it hasn't been entered previously.
Categories include food, beverages, body, health & beauty; home, leisure & other markets; brand identity & connected packaging; sustainable design; professional concepts; and student concepts & brief. The competition opens on 6 February with a special 48-hour launch rate, followed by a Super Early Bird (8-10 February) rate, an Early Bird rate (13-24 February) and regular entry from 27 February-10 March. You'll find all the information you need to submit your entries here.
Meanwhile, if you need further inspiration, scroll down to see some of the winning packaging designs from past editions of the Pentawards.
1. Williams Premium Canned Cocktails by Offff
In March 2020, Rotterdam was in its first lockdown, and Williams Canteen was determined not to lose its bar. How did they do it? By doing what they do best: letting people enjoy the finest cocktails.
After some trial and error, they developed six perfect, high-quality cocktails, pre-prepared in a can allowing for a perfectly measured mix... and the taste remains optimal for months. Branding studio Offff developed six cocktail labels and two labels for accompanying 'bites', all packaging within a coordinated gift box for these eight cans.
2. Pocket Neck Pillow by Urban Forest Lifestyle Ltd
Using cutting-edge aesthetics whilst prioritising sustainability and eco-consciousness, Shenzhen Urban Forest designed a compact and portable travel neck pillow where the outer silicon packaging doubles as an air pump.
Standing out for its innovation and functionality, the tree-shaped, shell-like outer packaging works both as a storage bag and a functioning air pump thanks to the elastic property of silicon, encouraging consumers not to dispose of it and cleverly revolutionising the way inflatable pillows are utilised.
3. Ivy's Reserve Vintage Cheddar by Big Fish
A secret recipe of Ivy Clothier, grandmother of Ivy's Reserve managing director Rich Clothier, this was not your everyday Cheddar. Big Fish's packaging has used simplicity and bold icons to make the product stand out. Strong iconographies communicate specific product benefits that are human, warm, and approachable. The care and attention to detail towards the product visuals are a homage to the product.
